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Betterment offers a variety of features aimed at simplifying investment and financial planning:

1. Automated Investing: Betterment’s automated investing service includes rebalancing, tax-loss harvesting, and dividend reinvestment. These features help optimize your portfolio and maximize returns over time.
2. Diverse Account Types: Whether you're saving for retirement, a major purchase, or general wealth-building, Betterment supports various account types including IRAs, Roth IRAs, and individual investment accounts.
3. Low Fees: Betterment offers competitive pricing with a fee structure of either $4 per month or 0.25% annually, making it an affordable option compared to traditional financial advisors.
4. Goal-Based Planning: Users can set specific financial goals such as buying a home, saving for education, or planning for retirement, and Betterment provides tailored advice to help achieve these goals.
5. Secure and Trustworthy: As an SEC-registered investment advisor and a member of SIPC, Betterment ensures your investments are secure and your interests are prioritized.